Critical
Response:
Corporate Authorship: A Response to Jerome Christensen
by Peter Havholm and Philip Sandifer
Much of Christensen's interpretive work with Batman
might be
characterized as a linking of figural associations. The connection
between Vicki Vale and Time, Inc. "is explicit" Vale's photographs have
been published in Time and are mentioned three times in the film.
Because Batman's cave is set up as a television control booth and
because the movie-premiere-searchlight-like bat signal "visually
rhymes" with the Warner Bros. trademark, Bruce Wayne "strongly
suggests" Warner. And then, because the Joker quips that Vicki (Time)
is about to "'trade up'" from Wayne (Warner) to him, shoots his old
boss, and showers Gotham with dollar bills, "it makes sense to read the
Joker as a demonized Martin Davis" of Paramount. Davis's bid for Time
had asked Time to accept his offer over Warner's; Davis had become CEO
when his old boss Charles Bludhorn died of a heart attack; and Davis
had offered to shower Time stockholders with a premium price (see pp.
601 - 2).
But as Christensen notes, "the timing seems all wrong."
The
film (which had begun shooting eight months earlier) premiered only a
week after Davis made his offer. "But the problem is only apparent"
because the film is really "a scenario devised in order to control
contingencies that might follow the launching of the merger" (p. 602).
And how do we know that? "The movie attests that such planning did
occur" (p. 603). But since the movie can attest to corporate planning
with respect to the merger only if it is indeed the corporate allegory
Christensen claims it to be, it becomes, in that sentence, allegory by
fiat.3
For the rest, Christensen relies on Peter Drucker's
theory
that, absent government interference, all businesses aim to create
customers through marketing. Warner's use of Batman as Òa
scenario
devised in order to control contingencies" applies the company's
marketing/authorship to the promotion and justification of the
Time-Warner merger whose terms had been challenged in court by
Paramount and to the creation of Time as "the perfect customer for
Warner" (p. 615). But there is little external evidence that Batman
could be the allegory Richard Munro "didn't get." Christensen offers
only a mechanism by which Warner might have effected its authorship:
Jon Peters's interference with Tim Burton's direction, affirmed by
Peters's claim that "he had written, directed, cast, and
single-handedly marketed the film" (p. 602 n. 11). Could Peters have
been the instrument Warner used to write Batman?
Perhaps, but the suggestion would ignore the agency
Peters
has in our story, which is a tale of persons adding and subtracting
elements of the Batman narrative as it can be observed to develop and
change through the numerous scripts and hundreds of comic books that
preceded the film. We rely also on the testimony of those who were
observed to have had a part in making the story that Ross and Munro saw
in Washington. That particular Batman story began to take shape when
Tim Burton asked Sam Hamm to write a screenplay in 1986.4
Hamm's first effort was dated 20 October 1986,5
and he was to write four more drafts before he joined the 1988 Writer's
Guild strike.6
The first draft, however, contains much of what was actually filmed.
For example, the Joker's murder of Boss Grissom, his mutilation of
Grissom's mistress and threat to do the same to Vicki Vale, and his
showering of money on the people of Gotham as part of a plot to bring
down the city are all there. The events that lead Christensen to
believe "it makes sense to read the Joker as a demonized Martin Davis,"
in other words, entered the world eight months before Nicholas Nicholas
of Time "first started talking to Ross about a business combination" in
June 1987.7
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